Client: Ioro (In Out Rip Out)
Project: 3-Part Social Media Video Series
Focus: Company Introduction | Day in the Life | Company History

Project Overview

Ioro, a demolition company specializing in soft-strip demolition, wanted to enhance their social media presence by producing a series of engaging, informative videos. The goal was to introduce the company to a wider audience, showcase what a typical day at Ioro looks like, and share the company’s origin story.

I helped Ioro create a 3-part video series, featuring interviews, site footage, and company insights, designed to build brand awareness and strengthen their reputation in the industry.

The Goal

The objective of the video series was to:

• Introduce Ioro to potential clients and partners.

• Showcase the company culture, team dynamics, and expertise.

• Share the company’s story and highlight its growth and success in the demolition industry.

My Role

I worked closely with Ioro throughout the entire process:

1. Interviews & Scripting:

2. Drone Footage:

3. Behind-the-Scenes Documentation:

4. Video Production:
   The final deliverables were three videos:

   • Video 1: "Who We Are" – Introducing Ioro, their services, and their values.

   • Video 2: "How We Started" – The origin story of Ioro.

   • Video 3: "A Day in the Life at Ioro" – Behind-the-scenes footage of the team in action.

Deliverables

• Three high-quality videos (including drone footage, interviews, and site documentation)

• Engaging, brand-aligned video content designed for social media

• Edited footage with clear messaging, sound design, and custom branding

Outcome

Ioro is extremely pleased with the final product. The videos effectively capture the essence of the company, from the team’s expertise and daily operations to the company’s origins and values. The client is excited to share the content with their audience, confident that the series will help strengthen their brand presence and attract new clients once launched on social media.