Case Study: Designing a Bold New Online Identity for Demtech Ltd

Client: Demtech Ltd
Industry: Demolition & Environmental Services
Project Focus: Website Design | Visual Content Creation

The Challenge

Demtech Ltd needed a modern website that would clearly define their brand and set them apart in a competitive demolition industry. Their existing digital presence didn’t reflect the scale or professionalism of their operations, and they wanted something that looked sharp, felt confident, and delivered information fast.

The brief was clear: create a no-nonsense, visually strong website that gave potential clients everything they needed to know, fast.

My Creative Approach

For this project, the visuals were just as important as the structure. I used a blend of original photography from a site visit—capturing real-world action & projects—and AI-generated imagery to supplement scenes and maintain a polished, consistent visual theme throughout.

This allowed me to create a site that felt both authentic and high-end, while still giving Demtech control over their brand’s visual tone without the need for extra photoshoots or stock reliance.

What I Delivered

• A fully custom-designed website tailored to the tone and needs of the demolition industry.

• A clean, responsive layout with clear navigation and strong calls to action.

• A visual-first homepage that used real-world photography alongside generated images to create atmosphere and energy.

• Service-specific sections with bold headers and digestible content, making it easy for users to understand Demtech’s full range of capabilities.

• Contact and enquiry forms for streamlined lead generation.

• Technical SEO groundwork to help with search visibility.

Design Philosophy

Demolition isn’t subtle—and the site design reflects that. I used dark tones, sharp contrasts, and large typography to create a sense of strength and stability. At the same time, the layout is clean and minimalist, helping users focus on content without distraction.

The custom visuals added a unique layer of identity—real images showed boots-on-the-ground credibility, while AI visuals allowed for stylized backgrounds and banners that elevated the professional polish.

The Impact

Demtech’s new site positions them as a confident, capable force in the industry. It’s now a powerful sales and marketing asset—one that not only looks great but works hard behind the scenes to capture interest and drive action.